- Widmann

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ABOUT US

Discover our company

Widmann S.r.l., with over 60 years of experience and professionalism, is one of the main European players in marketing items for parties and fun.

The assortment consists of over 13,000 products, always available, which meet all the requirements for Halloween, Carnival, Christmas, New Year's Eve, stag & hen parties, summer parties, themed parties and many other events.

Among the success factors of the Widmann products stands the optimal “Quality – Presentation – Price” ratio and a winning brand identity that gives a high added value.

Every year for the over 20 product lines handled, including costumes, hats, wigs,

cosmetics, accessories and decorations the company develops hundreds of new products, inspired by the current trends and demands of customers, in order to make the assortment always more comprehensive, innovative and adapted to the needs of national and international clients.

In the cozy showroom the presentation of the products is lead by trained personnel who offer valuable advice to clients.

The headquarters is located in Busto Garolfo, in the province of Milan, just 20 minutes from Malpensa International Airport and the International Exhibition Complex Fiera Milano and occupies a space of 20.000 m2.

he warehouses have a storage capacity of 50.000 pallets, are completely computerized and managed by an advanced WMS (Warehouse Management System) used to maximize the speed of preparation and delivery of orders.

Currently 70 people work inside the company. The sale is managed by 30 external agents. The products are distributed throughout the European Union and many other countries in the world.

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Our history

In post war Milan, Dina and Federico Widmann, in 1951, began the activity of Widmann company representing on the Italian territory famous German toy factories and running a small wholesale business for the needs of the hour.

Since that time items for parties and fun were not missing in the assortment, at that epoch mainly carnival tricks & jokes that, due to the limited assortment, were sold only to toy wholesalers throughout Italy by shipping from the warehouse in Milan.

Following a good intuition, since the 70s the business, from toys, was increasingly oriented towards products for carnival and festivities in general.

In view of the success achieved, of the good and complete assortment built and in vision of a United Europe, in the 90s the company began exporting in most European countries starting the growth path that led her to become the reality of today.